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FREE 10 page article taken from Michelle Dunn’s Mosquito
Marketing for Authors book.
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List of Media
contacts for Credit & Collections Professionals
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Marketing Success System
Special Report
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Book Expo of America 2006
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to read a selection of press articles and interviews that
Michelle orchestrated for her own business and online
communities.
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Mosquito Marketing for Authors
Part of the Mosquito Marketing Series
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By Michelle Dunn
Marketing. It’s a necessary, career altering
technique that authors must know and most do not. What can
an author do to create a “buzz” about themselves, their book
and be successful?
They can turn to their bookshelves and thumb through their
well-worn copies of Mosquito Marketing for Authors.
This book tells you how to create and maintain a buzz that
cannot be repelled.
It’s filled to the brim with 10 years worth of tried and proven
documented free and low cost marketing techniques, encouraging
tips from marketing gurus and other successful authors. This book
tells you how to create and maintain a buzz that cannot be
repelled.
Mosquito Marketing for Authors will be an inspirational,
practical guide for writers, self publishers, business people and
those who would like to write and make a living.
What will you learn from my Mosquito Marketing
Series
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- How marketing affects authors
- What is marketing?
- What authors need to know about marketing
- What is publicity?
- What is a marketing plan?
- Dos & don’ts of marketing plans
- What is my Niche?
- What is my genre?
- What is my brand?
- How do I find my target audience?
- Marketing Off line
- How and when to write a Press Release
- Creating a media or press list
- Tying into national news
- Articles for pay and promotion
- Selling outside of the bookstore
- Book Expo of America – is it worth attending?
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- Marketing Online
- Preparing your websites text – How to GRAB your visitors
attention!
- Search Engine Optimization
- What can you do for your website visitors?
- Exchange relevant links
- Using newsletters & E-zines
- Amazon as a marketing tool
- Your most powerful marketing tool - Networking
- Think Global, Start Local
- Internet communities
- Getting reviews
- Using Blogs to promote your business
- What is Direct Mail?
- Making yourself Stand Out
- Should you advertise?
- What is a Press Kit?
- And so much more I just can’t list it all here!
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Contributing Authors
Dan Poynter – If you have researched marketing at all,
Dan needs no introduction. One of my favorite author’s who
has always been gracious enough to share information, he has
produced more than 76 books so far. When I published my first
book I used Dan’s best seller The Self-Publishing Manual to
guide me and still use it today. Dan has received awards for
his work and is a past vice-president of PMA.
Dan Poynter’s seminars have
been featured on CNN, his books have been pictured in The Wall
Street Journal, and his story has been told in U.S. News &
World Report. The media comes to him because he is the
leading authority in book marketing, promoting and
distributing and I couldn’t agree more.
John Kremer - Editor, Book
Marketing Update and author of the wildly popular 1001 Ways to
Market Your Books. I have used John’s book for years and
if you have read it you know what I mean when I say, it is a
must have. If you are into book marketing, selling your
books, book publishing, self-publishing, book promotion, free
publicity, e-publishing, selling e-books, print-on-demand, POD
publishing, writing books, internet marketing, online book
publishing, website promotions, writing novels, or promoting
books — and you want some free information and resources to
help you sell books.
Penny C. Sansevieri is the
CEO and founder of Author Marketing Experts, Inc. Turning
Authors into Success Stories. Penny is a best-selling author
and internationally recognized book marketing and media
relations expert. Her company is one of the leaders in the
publishing industry and has developed some of the most
cutting-edge book marketing campaigns. Her company researched,
developed and implemented the first comprehensive Internet
publicity campaign called
The Virtual Author Tour™.
Stephanie Chandler – A small
business expert, author, freelance writer and skilled public
speaker. Stephanie is the founder of www.BusinessInfoGuide.com ,
a directory of free resources for entrepreneurs. She is also
the owner of Book Lovers Bookstore in Sacramento, CA.
Kathleen Gage – The “Street
Smarts Speaker” and author of the Amazon.com best seller “The
Law of Achievement” , Kathleen is a marketing, promotions and
success author.
Nikki Leigh – Author and
owner of The Readers Station, a place to learn more about
books and the authors who write them. Offering articles,
contests and a book promotion forum.
Carolyn Howard-Johnson -
Author,THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER
WON'T; Winner USA Book News' "Best Professional Book 2004"and
Book Publicists of Southern California's Irwin Award.
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Look for these other Mosquito Marketing books coming soon:
Mosquito Marketing for Entrepreneurs
Starting your own business is hard enough, marketing that business
is another job in itself. This book will give you the tools and
techniques you can implement immediately to create a “buzz” about
your business that will help you gain national publicity, exposure
and make more sales.
Mosquito Marketing for Non-Profits
If there was ever a need for a low cost or free marketing plan for
any business, non-profit organizations are at the top of the list!
This book will offer a step by step process on marketing for a
non-profit and will include a real marketing plan that I wrote for
a non-profit organization, as well as how I came up with that
marketing plan, a time-line showing which techniques worked and
the results of those efforts. Any non-profit organization will be
able to adapt the marketing plan found in this book to their
organization and have success.
Mosquito Marketing for Collection Agencies (also
part of the Collecting Money Series)
Finally, a book specific to marketing for the debt collection
industry. This first of its kind book will help anyone who has
started their own collection agency market their business
successfully. Learn techniques specific to the debt collection
industry, lists of valuable resources, press and media contacts,
publications that are looking for information, news and articles
that you can provide to promote your collection agency for free.
Learn from never before published interviews from marketing
professionals that specialize in marketing for the debt collection
industry and most specifically for collection agencies. Learn
from someone who has marketing their own collection agency so
successfully that it grew into a much larger company than ever
expected! I can share how I marketed my agency so that it became
nationally recognized, how I positioned my collection agencies
website at the top of all the major search engines, how I became
the “go to” agency in the debt collection industry and how you can
to.
Coming soon in the Collecting Money
Series: Mosquito Marketing for Collection Agencies. |
