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By Michelle Dunn
E-mail Michelle Dunn
How to Make your Talk Radio Show Stand Out and Hang On to its Audience! Have you ever listened to talk radio? Do you find yourself drifting off? If you want to keep your listeners attention you need to stand up and grab them then don’t let go. There are things you can do when giving a radio interview to keep your listeners attention and make your show stand out or be more interesting than the last show. Remember, each show has a first impression; there could always be a new listener out there, so make every show’s first impression stand out.
One way to do that is to immediately surprise your guest in the introduction. You can do this by saying something to make them laugh, or asking them about something you saw about them on their website, a hobby they have or something personal. Make your introduction different than every other introduction.
Before each show ask yourself “What do I want to accomplish with this interview?” and ask your guest ahead of time what do they want to accomplish with the interview. They probably want the free promotion or exposure the show will give them, maybe they are an author and they want to sell more books, or just get some media experience. The more you know, the better you can work the show to the advantage of everyone.
It is your job as the host to make what you and your guest want to accomplish happen in a creative way. Some ways you can do that are:
- Research your guest
- Read their bio
- Look up old interviews and then ask questions that have not been asked before.
- Look up any other radio or television appearances the guest has had.
- Find out what your guests passions and/or causes are.
- Incorporate what the guest wants to get out of the interview, into the interview.
Remember, every time you do a show you want to begin with a bang and end with a flourish.
Michelle Dunn, author of an award winning book has spent the last 18 years stepping into dangerous debt collection potholes. She shares her hard-won expertise on debt collection with the titles in her “Collecting Money Series.” She is the founder and president of Never Dunn Publishing, LLC and her 10 year old Credit & Collections Association with over 1000 members. She is a writer, teacher, and consultant that has a contagious passion for her work. Michelle started and ran M.A.D. Collection Agency for 8 years. Michelle is the host of the weekly one hour internet radio show “Author’s Talk”.
Michelle has been featured in Forbes.com, The Nilson Report, The Wall Street Journal, Ladies Home Journal, PC World, Home Business Magazine, Home Business Journal, Entrepreneur magazine, Professional Collector, Credit & Collections Risk, the NH Business Review, Smart Money magazine, About.com, Master Cards small business website and in many books including Home Based Business for Dummies. Michelle has been a featured guest on (NPR) National Public Radio and many other radio programs as well as published in many newspapers and magazines nationwide. She has been a repeat guest on television shows such as the CBS Early Show, The Book Authority and Process for Profit. She has many published articles and 7 published books to add to her list of accomplishments. Entrepreneur Press has released “The Ultimate Credit & Collections Handbook, the check IS in the mail” penned by Dunn in 2006.
In addition to writing and marketing her books, Michelle was a member of The American Collectors Association for 9 years and shares valuable credit & debt information with business owners on her blog at www.BizCreditPolicy.com. Michelle is originally from RI and now lives in NH. Visit www.michelledunn.com and www.credit-and-collections.com for more information.
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