Establishing your message-What can I do for you?

When you’re ready to start thinking about writing press releases and articles to promote your book, screenplay or songs you must know what your message is.

Most authors create a website based on their name or the types of books they are writing, some have a website for each book title. I went the route of using my name, I knew I would be writing a lot of books and thought that would be the most effective for me.

Check out some of your favorite authors or book websites and see how they do it, look at the home page of those websites and try to figure out what their message is. For an example go to my webpage www.michelledunn.com when you get there the first thing you see is my picture, and the name of my website, Michelle Dunn Online. The next things you see are the words “What can Michelle Dunn Online do for you?” Notice I immediately give you, my visitor the information on what benefits my website and books can have for you, your message should tell your target audience what you can do for them. Don’t tell them how great you think you or your books are; tell them how they can benefit from being at your website or reading your books.

If you remember that your message is how your target audience or customers can benefit by what you have to offer you will be successful.

Michelle Dunn, author of an award winning book has spent the last 18 years stepping into dangerous debt collection potholes. She shares her hard-won expertise on debt collection with the titles in her “Collecting Money Series.” She is the founder and president of Never Dunn Publishing, LLC and her 10 year old Credit & Collections Association with over 1000 members. She is a writer, teacher, and consultant that has a contagious passion for her work. Michelle started and ran and marketed M.A.D. Collection Agency for 8 years.

Due to her successful marketing, Michelle has been featured in Forbes.com, The Wall Street Journal, Ladies Home Journal, PC World, Home Business Magazine, Home Business Journal, Entrepreneur magazine, Professional Collector, Credit & Collections Risk, the NH Business Review, Smart Money magazine, About.com, Master Cards small business website and in many books including Home Based Business for Dummies. Michelle has been a featured guest on (NPR) National Public Radio and many other radio programs as well as published in many newspapers and magazines nationwide. She has been a repeat guest on television shows such as the CBS Early Show, The Book Authority and Process for Profit. She has many published articles and 7 published books to add to her list of accomplishments. Entrepreneur Press has released “The Ultimate Credit & Collections Handbook, the check IS in the mail” penned by Dunn in 2006.

Michelle is originally from RI and now lives in NH. Visit www.michelledunn.com for more information.

Related info:
Michelle Dunn Online!

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