Mosquito Marketing
They can turn to their bookshelves and thumb through their well-worn copies of Mosquito Marketing for Authors.
This book tells you how to create and maintain a buzz that cannot be repelled.
It’s filled to the brim with 10 years worth of tried and proven documented free and low cost marketing techniques, encouraging tips from marketing gurus and other successful authors. This book tells you how to create and maintain a buzz that cannot be repelled.
Mosquito Marketing for Authors will be an inspirational, practical guide for writers, self publishers, business people and those who would like to write and make a living.
What will you learn from my Mosquito Marketing Series
- How marketing affects authors
- What is marketing?
- What authors need to know about marketing
- What is publicity?
- What is a marketing plan?
- Dos & don’ts of marketing plans
- What is my Niche?
- What is my genre?
- What is my brand?
- How do I find my target audience?
- Marketing Off line
- How and when to write a Press Release
- Creating a media or press list
- Tying into national news
- Articles for pay and promotion
- Selling outside of the bookstore
- Book Expo of America – is it worth attending?
- Marketing Online
- Preparing your websites text – How to GRAB your visitors attention!
- Search Engine Optimization
- What can you do for your website visitors?
- Exchange relevant links
- Using newsletters & E-zines
- Amazon as a marketing tool
- Your most powerful marketing tool - Networking
- Think Global, Start Local
- Internet communities
- Getting reviews
- Using Blogs to promote your business
- What is Direct Mail?
- Making yourself Stand Out
- Should you advertise?
And so much more I just can’t list it all here!
Contributing Authors
Dan Poynter– If you have researched marketing at all, Dan needs no introduction. One of my favorite author’s who has always been gracious enough to share information, he has produced more than 76 books so far. When I published my first book I used Dan’s best seller The Self-Publishing Manual to guide me and still use it today. Dan has received awards for his work and is a past vice-president of PMA.
Dan Poynter’s seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to him because he is the leading authority in book marketing, promoting and distributing and I couldn’t agree more.
John Kremer - Editor, Book Marketing Update and author of the wildly popular 1001 Ways to Market Your Books. I have used John’s book for years and if you have read it you know what I mean when I say, it is a must have. If you are into book marketing, selling your books, book publishing, self-publishing, book promotion, free publicity, e-publishing, selling e-books, print-on-demand, POD publishing, writing books, internet marketing, online book publishing, website promotions, writing novels, or promoting books — and you want some free information and resources to help you sell books.
Penny C. Sansevieri is the CEO and founder of Author Marketing Experts, Inc. Turning Authors into Success Stories. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.
Stephanie Chandler – A small business expert, author, freelance writer and skilled public speaker. Stephanie is the founder of www.BusinessInfoGuide.com , a directory of free resources for entrepreneurs. She is also the owner of Book Lovers Bookstore in Sacramento, CA.
Kathleen Gage – The “Street Smarts Speaker” and author of the Amazon.com best seller “The Law of Achievement” , Kathleen is a marketing, promotions and success author.
Nikki Leigh – Author and owner of The Readers Station, a place to learn more about books and the authors who write them. Offering articles, contests and a book promotion forum.
Carolyn Howard-Johnson - Author,THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T; Winner USA Book News' "Best Professional Book 2004"and Book Publicists of Southern California's Irwin Award.
